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Precise Software Solutions is a world leader in Transaction Performance Management. Precise counted on the corporate website, to generate a steady stream of qualified leads. They incrementally grew their lead generation process, and over time it became increasingly difficult to track a lead (along with critical context) from creation to final assignment.
AtreNet reviewed the entire lead generation process, from AdWords to Salesforce and Marketo, confirming that proper adapters and field configurations were in place. Our engineers verified that applications had been configured to properly receive, process, and hand off leads. Detailed end-to-end testing ensured that lead sources and prospect activities were accurately communicated between applications, resulting in complete details being delivered to the final system of record.