Drobo Rapid RelaunchSM
Drobo provides a unique storage solution for prosumer and business users – highly flexible, powerful and feature-rich, yet conveying simplicity and ease-of-use. Among the many priorities of the new website project were to carry this theme throughout – simple yet robust. Through the careful use of imagery and design, AtreNet was able to create a lustrous-looking site, with rich and varied assets, while retaining clean and simple user interfaces and a very streamlined architecture. Numerous clever strategies combining design and web technology were used to consolidate pages, provide interactive user experiences, and elevate critical content previously buried in a burdensome architecture.
“From ugly duckling to magnificent swan! Our site suffered from the effects of organic growth, with numerous user experience issues, a design that lacked credibility or strong brand, and a content architecture that could not support our message. Now we have a cutting-edge site with an inventive design, rich and compelling content treatments, and a robust infrastructure for growth.”
Director of Product Management, Drobo Inc.