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Fortify Software Rapid RelaunchSM

Fortify Software developed and championed an “inside out” software security model, focusing on weaknesses in applications themselves rather than perimeter defenses against external attacks. Their solutions were fundamentally superior to popular software security strategies, but their website was not effectively telling the story. In addition, the site underwhelmed visitors with a dated, monochrome design that did not resonate with their Enterprise target audiences. AtreNet collected extensive stakeholder input, and synthesized requirements leading to a fresh design, clear content presentation, and a Homepage offering role-based pathways to premium content. AtreNet’s engineering team built the new site on popular CMS platform, enabling Fortify to perform much of the site maintenance internally. Propelled in part by their revitalized website, Fortify continued to grow and was ultimately acquired by HP.
“Fortify offers Enterprise solutions, but www.fortify.com made us look like a small player. The AtreNet Team embraced our requirements and delivered a world-class design supported by solid site architecture, and a new CMS to enable us to take on daily maintenance ourselves. The site looks great and we are getting a lot of positive feedback from customers, press and partners. Thank you, AtreNet!”
Jon Gettinger
VP of Marketing, Fortify Software, Inc.

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