SolFocus Rapid RelaunchSM
SolFocus develops leading concentrator photovoltaic (CPV) technology solar energy solutions. The objective of the new website was to elevate the SolFocus brand, establish credibility within the industry by featuring real-world solar installations and build a foundation to support future growth. SolFocus wanted to communicate the validity of CPV technology and differentiate SolFocus products for several key audiences including governments, utilities and investors. AtreNet’s redesign made extensive use of video and photography of existing installations within a modern customer-centric web design. After the launch of the new corporate website, SolFocus turned to AtreNet to deploy a cost effective content management system (CMS). The CMS needed to be simple to install and maintain. AtreNet developed a CMS solution that was tightly scoped to provide direct control of SolFocus.com’s most frequently updated content; press releases, job listings, events, articles and publications. Based on a hosted CMS platform, the AtreNet solution not only had the benefit of allowing personnel with no HTML editing skills to update content, it also featured content workflows that enabled workgroups and proficient approval cycles.
“The new website is a huge success. The feedback was universally positive from investors, to customers, to the internal sales team. AtreNet’s creativity and strategic consulting are invaluable. We couldn’t be happier with the results.”
Marketing Communication Manager, SolFocus, Inc.