Branding and Identity

AtreNet Delivers:

• Comprehensive brand identity development, including logos, color palettes, image libraries, design elements, and typography
• Identity systems appropriate for both print and digital marketing channels
• Implementations of your identity within specific communication materials, including creative web designs, corporate presentations, print/PDF collateral, and digital campaigns
• Web-based and printable standards guides for your identity systems

Your Company is Your Brand

Your brand is your most valuable asset. With the rapid pace and distributed channels of today's corporate culture, maintaining the integrity of your brand is a challenge. Too often, your brand can be distilled by time, geography, and the pressing demands of day-to-day marketing initiatives. At AtreNet, your brand is the foundation of everything we do. We are focused on creating consistent, powerful visual identities and delivering on the promise of that brand through compelling marketing.

Creating Powerful Corporate Identities

Brand identity is the visual expression of your brand through your communication materials. It is tangible synthesis of your brand positioning—a way to capture the attention of your customers, build confidence among your investors and stakeholders, and energize your employees. A professionally developed and implemented brand identity establishes a tone for your company that uniquely reflects your values, vision, and differentiators.

AtreNet creates beautiful logos, rich color palettes, and foundational brand asset libraries which include fonts, design elements, and imagery. We utilize strategic analysis and creative design to solidify your positioning and identity in a way that best supports business goals, the needs and expectations of the audience, and the core values of your company.

We can deliver ground-up identity packages or a transitional brand refresh that targets specific elements of your brand assets. We can also address identity development in parallel with your site relaunch.

Brand Consolidation

Amid rapidly changing economic conditions and customer priorities, acquisitions and mergers continue to be a viable strategy for solidifying or expanding market position. A crucial—but often overlooked—component of a successful merger is brand consolidation. Without a thoughtfully executed brand consolidation program, a merger has the potential to alienate customers, confuse prospects, and disenfranchise channel partners.

AtreNet's brand consolidation methodology is focused on creating a refined brand that is greater than the sum of its parts. We utilize strategic analysis and creative design to solidify your positioning and identity in a way that best supports business goals, the needs and expectations of the audience, and profitable growth.

Brand Management

AtreNet is dedicated to creating great brands and then supporting those brands through our brand management systems and processes. These resources help to ensure that your brand is clearly and consistently communicated across all media and marketing activities. We deliver complete source files and templates, online and printable standards guides, and web globalization programs to ensure that your brand is effectively implemented and maintained across the globe.

Do you need a visual identity that reflects the value of your solutions? Contact us today.

• Strategy
• Comparative Assessments
• Information Architecture
• User Experience Testing
• Lead Generation
• Design
• Web Design
• UI Design
• Campaign Support
• Print/PDF Collateral
• Corporate Presentations
• Product/Technology Demos
• Infographics
• Branding And Identity
• Implementation
• Site Engineering
• CMS Implementations
• HTML Refactoring
• Globalization