Globalization

AtreNet Delivers:

• Analysis of your global business goals, requirements, and resources to arrive at a forward-thinking internationalization plan
• Strategic recommendations for the development, retirement, or merger of global sites
• Recommendations for localization vendors and workflows to maximize your time-to-market and ROI
• Engineering of region-specific web sites with appropriate character set encoding.
• CMS Implementations that maximize the capabilities and efficiency of your global workforce.

The Challenge of Global Site Management

Many companies lack a web infrastructure that enables them to achieve their global vision. Burdened by the time pressures and complexity of maintaining consistent messaging across numerous localized websites, many IT teams are challenged to plan, much less execute, a global strategy for their website infrastructure; as their systems grow they also increase in complexity, cost and inefficiency. The problem cannot be solved by expanding the web team or deploying a CMS. A more complete, holistic solution to global content management is required.

AtreNet, through years of experience partnering with IT teams, has developed a methodology for developing and optimizing enterprise global web sites that cuts through the legacy of intricate workflows and arcane, labor-intensive manual update processes. The result is a web infrastructure which costs less to maintain and expand, while offering improved content consistency and unique global content status reporting.

Global Assessment and Strategy

AtreNet's Assessment and Strategy process will identify aspects of your company's content management system configuration and supported business process that could be targeted for reconfiguration, optimization, or elimination. The objective of the assessment will be cost reduction, staff and process streamlining, and maximizing your CMS's ROI.

AtreNet's experts will employ User scenarios and business process walk-throughs to discover and assess how the current CMS configuration supports your business goals. Following the discovery activity, AtreNet will compile a report listing each user scenario or business process that was assessed and relevant recommendations, based on our specific experience and industry best practices. Our recommendations will also highlight contingencies that might favor a particular deployment model over others.

Content Optimization

AtreNet's web site development strategy has always relied on the best practice of separating content from presentation. Whether hand-built or managed in a CMS, content is more readable, maintainable and re-usable when this practice is followed, and there are additional advantages when content will be replicated and localized. Properly constructed and styled content can be easily updated to accommodate character set differences requiring different font sizes, character spacing and line spacing. Localization requires more than translation, and legacy content organization and presentation techniques can dramatically impede the development and maintenance of consistent, globalized content sets.

ANCRS: Next Generation Globalization

At the heart of AtreNet's solution is a globally-aware workflow extension to TeamSite, called ANCRS.

ANCRS streamlines the content maintenance process and improves allocation of web maintenance resources. Most enterprise websites have one core website that is the primary focus of web and maintenance updates. ANCRS makes use of this common scenario by providing a framework for intelligently replicating selected core content, applying localization as required, and tracking the relationship between content components across your global ecosystem.

By integrating content management systems with localization services, AtreNet's ANCRS framework streamlines content migration, integrates translation workflows and provides extensive reporting. Globalization managers can utilize ANCRS's reporting capabilities to see:

• What is the state of content on other websites
• What is the status of approval cycles
• Where is the source content being repurposed
• How "fresh" is content on regional websites
• What amount of migrated content on a given website has been translated
• When cost savings can be realized because localization isn't necessary

AtreNet has deployed ANCRS for industry leading enterprise companies such as Borland, Mercury Interactive (HP), and Polycom.

Get Started

We understand the particular challenges and opportunities of a global web presence for our clients, and we have considerable experience with managing and implementing localized web sites in over 50 countries. Are you ready to make the world your marketplace? AtreNet can help. Contact us today.

• Strategy
• Comparative Assessments
• Information Architecture
• User Experience Testing
• Lead Generation
• Design
• Web Design
• UI Design
• Campaign Support
• Print/PDF Collateral
• Corporate Presentations
• Product/Technology Demos
• Infographics
• Branding And Identity
• Implementation
• Site Engineering
• CMS Implementations
• HTML Refactoring
• Globalization