Information Architecture

AtreNet Delivers:

• Expert analysis and recommendations for an information architecture that meets your business goals, is aligned with industry best-practices and reflects a customer-centric point-of-view.
• Detailed wire-frames and schematics as prototypes for the architecture of your website.
• Strategies for content that are web-appropriate and optimized to your key audiences.

Building a Solid Foundation

Information architecture strategies are core to our web development methodologies. Our focus is on a user-centric experience, one that translates customer expectations and behavior into effective information architecture and interface design. For each web project, we apply business goals, market space considerations, audience profiles, and information design best-practices to a customized IA plan. Our deliverables include wire frames, site maps, user flows, content worksheets, and guidelines for web-optimized content.

How We Achieve Results

AtreNet’s web strategists look beyond creating a site map. Instead, we work to create a site experience that is dynamic, multi-layered and driven by the user's business needs and perspective. We guide the user away from the "hunt and click" activity of interacting with traditional site navigation. This can be accomplished through web-appropriate content, compelling interactivity, and a visible presentation of contextual opportunities at every level of the site. Prospects are guided naturally through a narrative flow that takes them from high-level value points to greater detail to a calls-to-action. A prospect should leave only after having interacted with the site in a tangible, bi-directional way.

Since 1996, AtreNet's IA deliverables have been refined and enhanced to provide the highest level of value on challenging, high-pressure web launches. AtreNet's detailed HTML wire frames serve as a checkpoint to review content, layout, and functional systems prior to the design of the site. You'll understand our proposed user flows, the weight and balance of content on the page, and how primary value points and self-qualification opportunities will be made visible. Meanwhile, your team can use our content worksheets as a tool to efficiently create, review and deliver updated content which is optimized for the web.

• Strategy
• Comparative Assessments
• Information Architecture
• User Experience Testing
• Lead Generation
• Design
• Web Design
• UI Design
• Campaign Support
• Print/PDF Collateral
• Corporate Presentations
• Product/Technology Demos
• Infographics
• Branding And Identity
• Implementation
• Site Engineering
• CMS Implementations
• HTML Refactoring
• Globalization