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AtreNet Rapid Relaunch™ ProgramWhether your business is trying to revive a troubled project or striving to achieve vital quarterly objectives, AtreNet's Rapid Relaunch™ program can refresh your website in time to meet critical business objectives, without sacrificing quality and impact. AtreNet's Rapid Relaunch™ program segments projects into four phases; assessment, strategy, development and launch.
![]() INCLUDED IN ALL ASPECTS: PROJECT MANAGEMENTProject Managers: ensure timelines, work with team leaders, schedule, and moderate design review meetings, and act as a primary liaison between company executives and the AtreNet team ![]() Project Kick-off An opportunity to discuss and fully define project requirements and objectives ![]() Stakeholder Survey Thorough interviews with client representatives for clarification of objectives, considerations and audiences for the project ![]() Brand Audit Gathering and reviewing of branding guidelines and objectives to ensure the new designs supports and enhances the company brand. ![]() CMS Assessment Assessment of requirements and specifications for the implementation and/or upgrade of a mid-tier open source Enterprise CMS system ![]() Comparative Web Assessments Evaluation of web sites in your market space to determine their relative success and failure in key analysis areas ![]() Content Audit Survey of existing/pending content, assets and site architecture to develop an outline of existing site content and any architecture requirements ![]() Web Analytics Review Audit of existing web metric reports, including identification of key pages, pathways and activities, lead conversion locations and frequencies ![]() WEBSITE INFORMATION ARCHITECTURE ASSESSMENT Comprehensive assessment for Identification of goals and requirements for informaiton architecture, review of site infrastructure, assessment of concerns, requirements and goals, examination of navigation components and content layout and evaluation of existing lead generation strategies and processes ![]() Information Architecture Strategy Information architecture consultation and recommendations including strategies for an information structure that supports targeted audiences and lead generation pathways, refinement of site map and wire-frames illustrating page-level components ![]() Implementation Roadmap Infrastructure recommendations, site maps representing best practices for web-appropriate content, wire frames highlighting developed information architecture strategies ![]() Brand and Design Recommendations Outline of strategy and design considerations to accommodate a cohesive and compelling brand statement ![]() Lead Generation Strategies Development of strategies for driving users into the sales cycle and supporting internal processes ![]() Web Concepting Initial presentations with design concepts for the home page and a selected key pages, including varying colors, content, organizations, functional elements and imagery ![]() HTML Templates Incorporation of approved content into new site templates ![]() Infographics Development of infographics to serve as communication tools that convey technical concepts via imagery ![]() Flash Creation of a short animated Flash presentation for the homepage based on messaging and storyboard content from stakeholders ![]() Look-and-Feel Kits Construction of look-and-feel template kits for third party external sites ![]() Logo Development Creation of an initial set of design concepts for the logo, focusing on options that are distinctive, flexible and that promote a strong connection with the targeted characteristics ![]() Corporate Communication Templates Development of templates for standard printed and digital communication materials which may include data sheets, white paper, case studies, PowerPoint Presentations and Email Blasts ![]() Icon Library Creation of specialized icons for use within the approved design ![]() Website Production Creations of foundational HTML templates, integration of content, navigation libraries, and meta tags ![]() Website Production Support Comprehensive support for design production including prep of web-ready images and layout recommendations and engineering production including HTML and/or CSS updates ensure a smooth implementation ![]() Post Launch QA A comprehensive process to test system level bugs ![]() Web Source Files and Documentation Preparation and delivery of final source files for all templates and graphical elements ![]() Design Validation Testing Complete validation testing using the approved and fully prepared designs, development of primary profiles, providing a reasonable breadth of audience characteristics
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