User Experience Testing

AtreNet Delivers:

• User scenarios keyed to your business goals and the primary functions of your website
• Profiling and recruitment of testers based upon your primary audience categories
• Testing conducted via usability labs, paper prototyping, card sorting, remote testing and other techniques
• Comprehensive test reports with quantitative and qualitative analysis of user tasks, including tester observations that relate to the overall website experience and messaging

Comprehensive User Experience Testing

User experience testing serves as a validation checkpoint in AtreNet's web development methodology. We manage the complete process, from test subject screening, to development of the test protocol, to analysis and presentation of the results. Testing can occur at all stages of the project: on wire frames, design comps, pre-launch website or even post-launch websites. We conduct tests on existing sites and applications to determine strengths and weaknesses and on prototypes of new environments to determine whether strategies, designs and architectures are effective.

Our Testing Methodology

AtreNet user experience testing includes the following steps:

1. Scope Definition
   AtreNet's methodology begins with understanding the scope of the project, where we work with clients to define who and what will be tested, test environments, audiences, qualitative and quantitative objectives.
2. Objective Measurement
   AtreNet dives in a little deeper to define specific objectives such as audience segmentation, specific test pages, scenarios and validation testing.
3. Subject Screening
   Next, AtreNet builds a model to specifically define the desired attributes, quantity and recruitment of tests subjects. We'll work with clients to define how to qualify and disqualify test subjects and determine the recruiting process.
4. Quantitative Analysis Design
   At this stage quantitative metrics are determined that provide insight into all test subjects. This data stands as a baseline for achieving broader understanding of website usability among audience segments.
5. Protocol Development & Execution
   We'll complete the test, detail the script for the tester and conduct the testing. Typically participants complete the survey themselves.
6. Summarize Results
   AtreNet delivers a report that offers quantitative and qualitative feedback on website usability.

Is User Experience Testing Right for your Project?

User testing can add value to any web project, However, the benefits must be weighed against the additional costs in time and resources. For all of our projects, AtreNet applies a best-practice approach focused on proven usability principles. Testing can be used to validate these decisions, but it can also offer insight into the success of your brand. Do your customers understand what the company offers and how those solutions are distinct from its competition? Does your messaging compel prospects into action? AtreNet User Experience Testing provides you with a window into the mind of your audience.

Contact us today to discuss whether a user experience testing program is right for you.

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• User Experience Testing
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