Web Development

M&A Relaunches

Acquisitions and mergers invariably require the integration of two or more websites. AtreNet has supported many successful web integration projects. AtreNet provides skilled information architecture, design, and technical expertise to maintain a quality user experience.

We work with stakeholders to develop a comprehensive website integration plan that considers the long-term technical and marketing requirements of our clients. Creating an information architecture that can accommodate new acquisitions, significant website updates and web acquisitions requires experience and sensitivity to brand development. We listen to clients to ensure that the web integration project follows their brand strategy. Often a phased approach with specific stages and benchmarks is best for incorporating acquisitions into existing information architecture.

Merger and acquisition driven integrations projects must address a variety of unique business objectives with special attention to website visitors. A key objective of these projects is to not disenfranchise any group of users.

AtreNet relies on technical expertise design implementation plans that integrate support, partner, community assets, lead generation, and CRM systems. Engineering considerations may include:

• Use all existing infrastructure under parent and acquisition
• Mix parent and legacy (acquisition) infrastructures
• Consolidate under an existing (or new) core infrastructure
• Creating new templates for acquired content that needs to be reformatted work with existing infrastructure
• Merging internal systems such as company intranets
• Systems integration to fold existing databases and systems into new parent infrastructure

In all cases, AtreNet's objective is to develop and implement web integration plans that help our clients achieve their business objectives.

AtreNet Delivers

• Expertise with industry-standard technologies including XHTML, JavaScript, CSS, PHP, JSP, Perl, XML/XSLT, and Flash Action Scripting and platforms such as LAMP, .NET and Java.
• Complete strategic, design and development services.
• An extended team of experts with 11 year of enterprise-level web development experience.
• Access to specialist on a time and materials basis on topics such as information architecture, user experience testing, and more
• Development of solutions that are scalable, future-proofed and interoperable with any necessary external business systems.
• Thorough testing to ensure compliance with targeted browsers, accessibility standards and design goals.
• Development and integration of customer-facing subsystems such as search engines, lead generation tools, and e-commerce.
• Code libraries that maximize the separation of content from presentation, enabling website-wide updates in a matter of hours rather than days or weeks.