Global Assessment and Strategy

The goal of AtreNet's Assessment and Strategy process will identify aspects of your company's content management system configuration and supported business process that could be targeted for reconfiguration, optimization, or elimination. The objective of the assessment will be cost reduction, staff and process streamlining, and maximizing your CMS's ROI.

AtreNet's experts will employ User scenarios and business process walk-throughs to discover and assess how the current CMS configuration supports compainy's business goals. Following the discovery activity, AtreNet will compile a report listing each User scenario or business process that was assessed and relevant recommendations, based on our specific experience and industry best practices. Our recommendations will also highlight contingencies that might favor a particular deployment model over others.

• AtreNet will assess the configuration and role of your company's CMS
• AtreNet will work with you to jointly assemble a prioritized list of up to 8 key User scenarios, and related business processes (Users will be internal)
• AtreNet will research each scenario through the use of site analytics, WebEx review of business processes, telephone interviews, and document review
• AtreNet will research how your CMS is used to support/maintain applications

Global Content Optimization

AtreNet's web site development strategy has always relied on the best practice of separating content from presentation. Whether hand-built or managed in a CMS, content is more readable, maintainable and re-usable when this practice is followed, and there are additional advantages when content will be replicated and localized. Properly constructed and styled content can be easily updated to accommodate character set differences requiring different font sizes, character spacing and line spacing. The best time to do optimization for search engines is when you are paying special attention to markup, tags and other details prior to replication for localization.

• Localization requires more than translation, and legacy content organization and presentation techniques can dramatically impede the development and maintenance of consistent, globalized content sets
• Optimized content can be more easily translated, localized and maintained
• AtreNet ensures "best-practices" levels of content quality and structure before copying that content globally

ANCRS

At the heart of AtreNet's solution is a globally-aware workflow extension to TeamSite, called ANCRS, which streamlines the content maintenance process and improves allocation of web maintenance resources. Most enterprise websites have one core website that is the primary focus of web and maintenance updates. ANCRS makes use of this common scenario by providing a framework for intelligently replicating selected core content, applying localization as required, and tracking the relationship between pieces of content.

Core content flows out to regional websites through a source/offspring relationship. A piece of core content becomes a source when it is migrated out to a regional website. On the regional website, that same content is an offspring. A source always knows about all their offspring and an offspring always knows about its source. This approach is the foundation for ANCRS, it allows automation of reporting, content localization and migration, and workflows.

By integrating content management systems with localization services, AtreNet's ANCRS framework streamlines content migration, integrates translation workflows and provides extensive reporting. Globalization managers can utilize ANCRS's reporting capabilities to see:

• What is the state of content on other websites
• What is the status of approval cycles
• Where is the source content being repurposed
• How "fresh" is content on regional websites
• What amount of migrated content on a given website has been translated
• When cost savings can be realized because localization isn't necessary

AtreNet has deployed ANCRS for industry leading enterprise companies such as Borland and Mercury Interactive (HP).

• Comprehensive process development and forward-thinking strategy that propels globalization projects from inception to implementation.
• ANCRS framework that streamlines management of globalization processes.
• Operational framework that enables the success of our client's globalization strategy.
• Expertise with enterprise-class CMS systems such as Interwoven TeamSite.
• Extensive reporting of the state of content on other websites.