Web Strategy

Brand Analysis

AtreNet's brand analysis process gives client's an objective assessment of their brand in the context of their competition. We employ a variety of analytical models to gain an understanding of brand.

Our process begins with an internal analysis which examines brand strategy, heritage and organizational values. We'll audit employees, customers and stakeholders to gain a subjective understanding of how a brand is perceived. After a thorough competitive analysis, clients gain a deeper understanding of brand position and steps to take to elevate their brand relevance to prospective buyers.

The greatest asset any company can have is a strong brand identity. Understanding how customers, employees, channel partners and even competitors perceive a brand is the first step in building brand identity. AtreNet's mission is to build and maintain a consistent brand presentation for our clients.

AtreNet Delivers

• Brand audits of key constituencies
• "Brand Summits" that give stakeholders an opportunity to set goals for brand development.
• Competitive analysis that uncovers brand position with regards to market share, trends and segmentation.
• Product positioning analysis that identifies customers needs, competitive weaknesses and viable opportunities.
• Analysis and inventory of tangible brand characteristics such as logos, colors, typefaces, imagery, and user interfaces.
• Brand compliance survey to identify levels of brand adherence within inward and outward-facing corporate applications.