Web Strategy

Information Architecture

Web users have grown to expect more. They want a website to provide content and services faster, easier, and smarter. An effective website can become part of the customer's daily routine. It serves to make their dealings with the business more effective and more rewarding. Earned by years of experience, AtreNet is intimately familiar with established norms and best practices for corporate website design. This and our proven processes serve as the basis of our common sense approach to information architecture.

Card Sorts

AtreNet information architecture projects are initiated with an audit of stakeholder goals and business objectives. There are various user expectations to consider. In some cases the desire to improve existing architecture comes at the expense of upsetting loyal visitors who understand how to navigate the current website. Successful information architecture serves as a foundation for design choices that improve the website without disenfranchising any group of users.

Presenting the interdependencies of multiple solutions areas and product families or building appropriate content groupings can be challenging. AtreNet collaborates with clients to generate card sorts that are used to expose and clarify associations that can result in new user flows or new content areas.

WireFrame Development

AtreNet will then develop wireframes as proofs of concept to define and demonstrate concepts. These wireframes are built in html as semi-functional pages to demonstrate user flows within a website. Wireframes serve as a great model for internal review and consensus building between a company's stakeholders. AtreNet wireframes feature:

• Navigation systems
• Web optimized content
• Functionality to layer content
• User flows from high levels into detailed content

User Centric Design

AtreNet's information architecture strategies consider the goals and behaviors of targeted users. We will work with clients to define information architecture that reflects a customer-centric point-of-view, while preserving the impact of your brand and the flexibility to support our clients constantly evolving business environments. Building from this foundation, we define strategies for succinct, relevant and compelling web content.

AtreNet Delivers

• Expert analysis and recommendations for an information architecture that meets your business goals, is aligned with industry best-practices and reflects a customer-centric point-of-view.
• Detailed wire-frames and schematics as prototypes for the architecture of your website.
• Strategies for content that is web-appropriate and optimized to your business goals and audience profiles.
• Recommendations for tiered messaging that reflect your positioning platforms while spotlighting your primary value statements and differentiators.
• Content accelerators that fulfill the promise of the web through dynamic sorting and viewing of content.
• Comprehensive user experience testing to inform and validate Information Architecture strategies.