Web Strategy

User Experience Testing

User experience testing serves as a critical validation checkpoint in AtreNet's web development methodology. To identify problems within a current website or validate design decisions for a new website, AtreNet believes getting objective feedback from users is vital.

Testing can occur at all stages of the process; on wire frames, design comps, pre-launch website or even post-launch websites. We urge clients to remember that all cases it is critical to allow time to implement the learning of user experience testing.

AtreNet user experience testing method includes the following steps:

1. Scope Definition
   AtreNet's methodology begins with understanding the scope of the project, where we work with clients to define who and what will be tested, test environments, audiences, qualitative and quantitative objectives.
2. Objective Measurement
   AtreNet dives in a little deeper to define specific objectives such as audience segmentation, specific test pages, scenarios and validation testing.
3. Subject Screening
   Next, AtreNet builds a model to specifically define the desired attributes, quantity and recruitment of tests subjects. We'll work with clients to define how to qualify and disqualify test subjects and determine the recruiting process.
4. Quantitative Analysis Design
   At this stage quantitative metrics are determined that provide insight into all test subjects. This data stands as a baseline for achieving broader understanding of website usability among audience segments.
5. Protocol Development & Execution
   We'll complete the test, detail the script for the tester and conduct the testing. Typically participants complete the survey themselves.
6. Summarize Results
   AtreNet delivers a report that offers quantitative and qualitative feedback on website usability.

Testing can determine how visitors access information, what the balk points are, and the effectiveness of website architecture, but it can also offer insight into the success of your brand. Do your customers understand what the company offers and how those solutions are distinct from its competition? Does messaging compel prospect to act? AtreNet User Experience Testing provides you with a window into the mind of prospects and customers.

AtreNet Delivers

• A comprehensive survey of your current website.
• Development of user scenarios keyed to your business goals and the primary functions of your website.
• Profiling and recruitment of testers based upon your primary audience categories.
• Testing conducted via usability labs, paper prototyping, card sorting, remote testing and other techniques.
• Comprehensive test reports with quantitative and qualitative analysis of user tasks, including tester observations that relate to the overall website experience and messaging.
• Expert analysis of test results.