Web Strategy:

Web Assessments

How does a website stack up against its competition? Does it meet accepted standards for modern web design? Is the website design optimized to achieve marketing objectives, support customers, and serve other vital constituencies? These questions and others are addressed by AtreNet's web assessment methodology. An AtreNet web assessment serves as the foundation for strategic decision making and future web development.

AtreNet's assessment methodology is to evaluate competitor websites and other websites that serve as industry benchmarks. Understanding how competitors structure websites may reveal opportunities or suggest areas where it is best to follow established norms. Often competitor's websites are poor examples of best practices. When this is the case, we look to popular websites that serve the same target audience.

AtreNet will create a summary matrix comparing the following analytic criteria:

• Aesthetics and layout
• Architecture
• Content
• Navigation
• User Context
• Flexibility and Efficiency
• Search
• Customer Services

Next AtreNet compares the website performance across sample tasks, which may include:

• Review solutions from perspective of an IT executive
• Download a technical whitepaper
• Download trail software
• Purchase product
• Locate and register for live or web-based event

Ultimately a scoring process is used to determine if comparative websites exceed, equal or fail to meet current standards of user experience.

AtreNet relies on web analytics tools, web visitor surveys, customer research, industry reports, years of experience and more to build our assessments. Comparative web assessments serve as foundations for further strategy and design decisions that aim to improve the web experience for prospects and customers.

AtreNet Delivers

• A comprehensive survey of your current website.
• An evaluation of competitive or comparative websites.
• Ratings and commentary for each website, keyed to analysis categories and task-based scenarios.
• Summary charts that provide an at-a-glance overview of assessment results, showing how your website ranks against your competition.
• Strategies for achieving "best-of-breed" ratings in the areas that allow you to attract, motivate and serve your most valuable customers.
• User Experience Testing to validate our findings and gain insight into the needs and expectations of your audience.