Clarizen EPIC Relaunch
Clarizen is a collaborative work management solution designed for people who value their time and for organizations that value cross-company engagement. When we engaged with them, the Americas’ team was taking control over the marketing site and had engaged with a messaging firm to reconsider their positioning and messaging across the entire company, including the website.
Clarizen came to us looking to separate themselves from their competitors – their product was rated highly in the Magic Quadrant, but their digital marketing wasn’t supporting that position.
The Clarizen site lacked differentiation – with no solutions and a very product-centric POV. Unfortunately, they also lacked the infrastructure to be as agile as they needed to be – their CMS was out-of-date and kept them from making the changes they needed on the site. They were stuck with underperforming CTAs, walls of text and an outdated, boring design.
Bounce Rate Improvement
Time on Site
AtreNet relaunced the Clarizen site and delivered a contemporary, engaging design on the agile EPIC Builder℠ (WordPress) platform. We took a solutions-focus – enabling Clarizen to explain their differentiators and leapfrog their competitors. With the new site, Clarizen is able to drive traffic towards powerful calls-to-action – surfacing value-added content that leads directly to lead generation conversions.
To accommodate the client and their messaging partner, and in deference to the timeline, AtreNet worked on the design of lower level pages first and then dovetailed the final messaging with the top level page designs. The process gymnastics were very much appreciated by the key stakeholders as were the project management efforts required to corral multiple teams across multiple locations.
Best of all, the EPIC Platform, with its robust component library and intuitive drag & drop editing inferface, allows the marketing team to easily update their own pages, making them agile and effective with control of content in their own hands.
Anne Catambay, VP Global Marketing
"The site is amazing, you guys did a fabulous job. It really looks good. I am very happy with it, extremely! It's excellent. It's better, I think, than a lot of the sites we used as our "let's do something like this..." - it’s much better. It's really good, it's really good work."