Magento.com Case Study
One of the most widely used website E-Commerce content management systems in the world, Magento came to AtreNet hoping to increase lead generation and conversions as quickly as possible.
The challenge for the Magento team was two-fold: the site had grown through “sprawl” over multiple years and yet, they had a lot of content that they wanted to keep. These issues, coupled with a fraying infrastructure were hindering maintenance, providing a suboptimal user experience, and leaving the site vulnerable to security and performance failures.
Bounce Rate Improvement
AtreNet delivered a high-value design with enticing offers that drives quicker conversions. We also designed a tighter integration of product and solution architectures that more closely connected users to demand generation activities.
To support the contemporary, lively design, AtreNet created clear navigation channels that tied together existing post-sales content and e-commerce content, focusing on solutions content and developing stronger, more visible CTAs that led directly to increased conversions across their highest value solutions like Fashion.
Frank Mara, Chief Marketing Officer
"AtreNet is a trusted partner. I've brought them into 5 or 6 of my companies through the years for their B2B web strategy, excellent design, and execution."