…sometimes you need a specialized tool that targets your specific business needs.

Happy EPIC Score Friday!

Missed out on last week’s post where we scored our own site? Check it out here.

Without further ado, welcome to week four of our EPIC Scoring coverage for 2018. This week we’re diving into the relatively young and highly competitive space of enterprise messaging software. To put it bluntly, we’re evaluating companies lingering in the shadow cast by Slack, ready to start nipping at its heels.

There’s one persistent element to our selection of sites that screamed warning signs to our team while running these sites through the rigorous EPIC Score gambit – they are all just too similar. When compared directly to one another, not a single one of them really seems to stand out and rise above their competition, which is an unfavorable and adverse position for these budding companies.

This is a point we’ll drive home vigorously and repeatedly – perception is always reality:

If your corporate website sucks, then every prospect, customer, partner, investor and employee interested in your company thinks you suck!

This week’s sites*

*We opted to stay clear of the titans of enterprise messaging and collaboration, like Slack. Instead we directed our focus to companies with less than 100mil in funding, where a world-class corporate site could make or break their initial foothold in this space.

EPIC Score Results

EPIC Score Results

EPIC0
CrewApp logo
EPIC0
Chanty logo
EPIC0
Jostle logo
EPIC0
Twine logo
Engagement
72
76
87
79
Presentation
85
67
76
90
Infrastructure
74
87
59
47
Content
39
55
42
25
SEO
53
63
75
65
Conversion
30
41
61
88
Optimization
89
91
72
87
Reach
54
38
52
25
Events
55
60
50
57

LEGEND
>85 = Great, 75-85 = Good, 50-75 = Average, <50 = Bad

Detailed Analysis

Jostle — 73 Overall (This Week’s Top Performer)

Strengths:

  • Overall strong preservation of backlinks month over month
  • Highest domain (43) and page (51) authority of this week’s candidates
  • Google PageSpeed scores for desktop (75) and mobile (73) scores are good, which helps boost page ranking
  • 2nd highest scores on foundational SEO practices this week, with most fixes being relatively easy (populating meta descriptions, alt tags, etc)

Weaknesses:

  • Implementation of an event calendar for industry events, tradeshows, webinars
  • Keyword variety and usage is a bit lacking, which ties directly to…
  • Latent Symantic Indexing for site content is poor overall, with minimal usage of related synonyms, terminology, etc — leading to a lower SEO rank
  • Add in missing meta descriptions (40% of the site is missing them) and tune for keyword placement

Chanty — 72 Overall (2nd Place by a hair!)

Strengths:

  • No page errors or broken links
  • Good keyword utilization and placement, but could be refined further
  • Site messaging overall has high Flesch Reading Ease scores (68.4)

Weaknesses:

  • Duplicate content and metadata on site
  • Nearly 80% of the site’s pages are missing meta descriptions based on our most recent SEO crawl
  • Site markup is a bit unstructured in some places where H2 tags should be use instead of H4

Twine Intranet — 69 Overall (3rd Place)

Strengths:

  • Page loading time average less than 3.5 seconds across all devices tested
  • Desktop PageSpeed (90) and mobile (80) scores are quite good which help bump up page ranking

Weaknesses:

  • Wesbite is still configured for HTTP
  • CMS is out of date on the most current security release — update now!
  • 75% of the site is missing meta descriptions — which really hurts SEO

CrewApp — 67 Overall (4th Place)

Strengths:

  • Rock solid backlink performance over the last 3 months
  • Very high readability scores across the site, but keyword variety could use some love

Weaknesses:

  • Foundational SEO and site “tidyness” is the weakest overall
  • 404 errors for bad URLs (that still show in Google search results)
  • Site load times are quick, but PageSpeed scores are still low (59)
  • Missing meta descriptions for the majority of the site

Want to know how your site ranks against your competition?

Get your EPIC SCORE

How do we measure your EPIC SCORE?

EPIC SCORE looks at your website vis-a-vis your competition. We pull from over 100 data points to create a scoring system that is highly quantitative. We leave room for qualitative analysis, drawing from our decades of experience.

Outlined below, are representative questions and data points that are included as part of the larger aggregate EPIC SCORE.

E – Engagement

How do visitors interact with your site?*
How many pages do they view?
How far do they scroll?*
How long do visitors stay on your site?

P – Presentation

How easy are the menus and navigation to interact with?
Is the site responsive?
Does the site work on a variety of browsers and devices?
Is the correct markup in place?

I – Infrastructure

Does your site have any errors (404, broken links, etc)?
Is your CMS updated to the most recent security release?
Do you use a CDN to speed up page load times?
Does your site use HTTPS vs HTTP?

C – Content

Is your site easily readable?
What’s the overall word count and how dense is it?
Do you leverage Latent Semantic Indexing?
How prominent are your keywords?

S – SEO

What is the quality of your backlinks?
How many images are missing alt tags?
What are your page and domain authority ranked at?
Do you leverage keywords in your H2 and H3 tags?

C – Conversion

Do you use event/goal tracking?*
Do you measure scroll depth?*
Do you use AdWords and if so, is it configured properly?
Do you utilize Google Tag Manager for scripts and tracking code?

O – Optimization

How long does the site take to load?
Does the site work well on mobile and desktop?
Are your images web-ready and optimized?
How many HTTP requests does your site make?

R – Reach

Do you utilize social media consistently and update regularly?
How much traffic does your site get from social media?
Who is your top social media referrer?

E – Events

Do you list the events you’re attending/presenting at on the homepage?
Do you have an events page, and is it sortable by content or date?
Do you participate in any industry events?
Do you host industry conferences?

*These are measured via Google Analytics, when available.

About AtreNet

AtreNet has been crafting corporate websites for Silicon Valley tech companies since 1996. We created the EPIC® score as the definitive ranking of your website versus the competition.

Tushar Atre

About the Author – Tushar Atre

The EPIC Score is a culmination of the 20+ years Tushar has been principal at AtreNet, Silicon Valley’s enterprise web agency. When he’s not pushing his team to bend the limits of quality, speed, and value to ensure the best possible outcomes for clients, you can find Tushar surfing in Santa Cruz. The AtreNet team figured it out early — live where you love, and create the rest from there. You can ask Tushar about his favorite construction projects, food, Wim Hof, and the best ways to get from Los Gatos to Santa Cruz on a mountain bike.