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Happy EPIC Score Friday!
Missed out on last week’s post where we scored our own site? Check it out here.
Without further ado, welcome to week four of our EPIC Scoring coverage for 2018. This week we’re diving into the relatively young and highly competitive space of enterprise messaging software. To put it bluntly, we’re evaluating companies lingering in the shadow cast by Slack, ready to start nipping at its heels.
There’s one persistent element to our selection of sites that screamed warning signs to our team while running these sites through the rigorous EPIC Score gambit – they are all just too similar. When compared directly to one another, not a single one of them really seems to stand out and rise above their competition, which is an unfavorable and adverse position for these budding companies.
This is a point we’ll drive home vigorously and repeatedly – perception is always reality:
If your corporate website sucks, then every prospect, customer, partner, investor and employee interested in your company thinks you suck!
This week’s sites*
- CrewApp – Website | CEO Danny Leffel
- Chanty – Website | CEO Nick Kamyshan
- Jostle- Website | CEO Brad Palmer
- Twine – Website
*We opted to stay clear of the titans of enterprise messaging and collaboration, like Slack. Instead we directed our focus to companies with less than 100mil in funding, where a world-class corporate site could make or break their initial foothold in this space.
EPIC Score Results
EPIC Score Results
>85 = Great, 75-85 = Good, 50-75 = Average, <50 = Bad
Jostle — 73 Overall (This Week’s Top Performer)
- Overall strong preservation of backlinks month over month
- Highest domain (43) and page (51) authority of this week’s candidates
- Google PageSpeed scores for desktop (75) and mobile (73) scores are good, which helps boost page ranking
- 2nd highest scores on foundational SEO practices this week, with most fixes being relatively easy (populating meta descriptions, alt tags, etc)
- Implementation of an event calendar for industry events, tradeshows, webinars
- Keyword variety and usage is a bit lacking, which ties directly to…
- Latent Symantic Indexing for site content is poor overall, with minimal usage of related synonyms, terminology, etc — leading to a lower SEO rank
- Add in missing meta descriptions (40% of the site is missing them) and tune for keyword placement
Chanty — 72 Overall (2nd Place by a hair!)
- No page errors or broken links
- Good keyword utilization and placement, but could be refined further
- Site messaging overall has high Flesch Reading Ease scores (68.4)
- Duplicate content and metadata on site
- Nearly 80% of the site’s pages are missing meta descriptions based on our most recent SEO crawl
- Site markup is a bit unstructured in some places where H2 tags should be use instead of H4
Twine Intranet — 69 Overall (3rd Place)
- Page loading time average less than 3.5 seconds across all devices tested
- Desktop PageSpeed (90) and mobile (80) scores are quite good which help bump up page ranking
- Wesbite is still configured for HTTP
- CMS is out of date on the most current security release — update now!
- 75% of the site is missing meta descriptions — which really hurts SEO
CrewApp — 67 Overall (4th Place)
- Rock solid backlink performance over the last 3 months
- Very high readability scores across the site, but keyword variety could use some love
- Foundational SEO and site “tidyness” is the weakest overall
- 404 errors for bad URLs (that still show in Google search results)
- Site load times are quick, but PageSpeed scores are still low (59)
- Missing meta descriptions for the majority of the site
Want to know how your site ranks against your competition?
How do we measure your EPIC SCORE?
EPIC SCORE looks at your website vis-a-vis your competition. We pull from over 100 data points to create a scoring system that is highly quantitative. We leave room for qualitative analysis, drawing from our decades of experience.
Outlined below, are representative questions and data points that are included as part of the larger aggregate EPIC SCORE.
E – Engagement
How do visitors interact with your site?*
How many pages do they view?
How far do they scroll?*
How long do visitors stay on your site?
P – Presentation
How easy are the menus and navigation to interact with?
Is the site responsive?
Does the site work on a variety of browsers and devices?
Is the correct markup in place?
I – Infrastructure
Does your site have any errors (404, broken links, etc)?
Is your CMS updated to the most recent security release?
Do you use a CDN to speed up page load times?
Does your site use HTTPS vs HTTP?
C – Content
Is your site easily readable?
What’s the overall word count and how dense is it?
Do you leverage Latent Semantic Indexing?
How prominent are your keywords?
S – SEO
What is the quality of your backlinks?
How many images are missing alt tags?
What are your page and domain authority ranked at?
Do you leverage keywords in your H2 and H3 tags?
C – Conversion
Do you use event/goal tracking?*
Do you measure scroll depth?*
Do you use AdWords and if so, is it configured properly?
Do you utilize Google Tag Manager for scripts and tracking code?
O – Optimization
How long does the site take to load?
Does the site work well on mobile and desktop?
Are your images web-ready and optimized?
How many HTTP requests does your site make?
R – Reach
Do you utilize social media consistently and update regularly?
How much traffic does your site get from social media?
Who is your top social media referrer?
E – Events
Do you list the events you’re attending/presenting at on the homepage?
Do you have an events page, and is it sortable by content or date?
Do you participate in any industry events?
Do you host industry conferences?
*These are measured via Google Analytics, when available.
AtreNet has been crafting corporate websites for Silicon Valley tech companies since 1996. We created the EPIC® score as the definitive ranking of your website versus the competition.