…as their applications are at helping you recruit and retain employees.

By the way, welcome to 2018.

We’re going to cover hundreds of companies this year and we’re going to do it by tearing apart their corporate websites.  After our 20+ years working for VC-backed enterprise software companies, one thing is painfully clear:  If your corporate website sucks, then every prospect, customer, partner, investor and employee interested in your company thinks you suck!

We picked 4 early stage companies from the very hot HR Platforms & Recruiting Tools category.

This week’s HR platform and recruiting tool sites*

*We could have picked larger names in the HR software category like Gusto, Namely, or Zenefits but we wanted to stick with companies that have less than 20mil funding, each targeting a specific vertical.

EPIC Score Results

EPIC Score Results

EPIC0
Beamery logo
EPIC0
test.io logo
EPIC0
test.io logo
EPIC0
test.io logo
Engagement
62
64
84
61
Presentation
71
88
83
79
Infrastructure
79
57
90
93
Content
40
41
44
24
SEO
67
64
76
72
Conversion
89
91
93
23
Optimization
66
86
98
75
Reach
83
80
83
95
Events
52
51
79
53

LEGEND
>85 = Great, 75-85 = Good, 50-75 = Average, <50 = Bad

Detailed Analysis

HackerRank — 81 Overall (This Week’s #1)

Strengths:

  • Highest desktop performance score – Google PageSpeed (76)
  • Strong foundational SEO practices
  • Highest page authority and domain ranking among this week’s sites
  • Low number of HTTP requests during page load
Weaknesses:

  • Targeted messaging utilizing Latent Semantic Indexing to drive relevancy
  • Duplicate meta information
  • PageSpeed mobile score could use additional optimization (58)

WorkPop — 69 Overall (2nd Place)

Strengths:

  • Strong mobile (79) and desktop (76) performance via Google PageSpeed
  • Strong backlink performance month over month
  • Site messaging has high readability scores
Weaknesses:

  • Implementation of an event calendar for industry events, tradeshows, webinars
  • Largest page size of all 4 candidates
  • A few small display/formatting issues when using less common browsers (Opera)
  • Stronger usage of keywords in all H1 tags

Teamable — 68 Overall (3rd Place, the Bronze)

Strengths:

  • Strong use of Structured Content Markup
  • Very few images missing alt text
  • Strong responsive design across a variety of devices
Weaknesses:

  • Quite a few missing meta descriptions
  • Implementation of an event calendar for industry events, tradeshows, webinars
  • A few browser compatibility issues when using Firefox
  • Missing alt text across a variety of images

Beamery — 67 Overall (4th Place, by a Hair!)

Strengths:

  • Strong backlink performance month over month
  • Fairly strong site traffic from social media
Weaknesses:

  • Page load speeds for mobile and desktop could use some additional optimization
  • Implementation of an event calendar for industry events, tradeshows, webinars
  • Lack of Structured Content Markup across the site
  • Missing alt text across a variety of images
  • Largest number of HTTP requests (124) of the 4 candidates

Want to know how your site ranks against your competition?

Get your EPIC SCORE

How do we measure your EPIC SCORE?

EPIC SCORE looks at your website vis-a-vis your competition. We pull from over 100 data points to create a scoring system that is highly quantitative. We leave room for qualitative analysis, drawing from our decades of experience.

Outlined below, are representative questions and data points that are included as part of the larger aggregate EPIC SCORE.

E – Engagement

How do visitors interact with your site?*
How many pages do they view?
How far do they scroll?*
How long do visitors stay on your site?

P – Presentation

How easy are the menus and navigation to interact with?
Is the site responsive?
Does the site work on a variety of browsers and devices?
Is the correct markup in place?

I – Infrastructure

Does your site have any errors (404, broken links, etc)?
Is your CMS updated to the most recent security release?
Do you use a CDN to speed up page load times?
Does your site use HTTPS vs HTTP?

C – Content

Is your site easily readable?
What’s the overall word count and how dense is it?
Do you leverage Latent Semantic Indexing?
How prominent are your keywords?

S – SEO

What is the quality of your backlinks?
How many images are missing alt tags?
What are your page and domain authority ranked at?
Do you leverage keywords in your H2 and H3 tags?

C – Conversion

Do you use event/goal tracking?*
Do you measure scroll depth?*
Do you use AdWords and if so, is it configured properly?
Do you utilize Google Tag Manager for scripts and tracking code?

O – Optimization

How long does the site take to load?
Does the site work well on mobile and desktop?
Are your images web-ready and optimized?
How many HTTP requests does your site make?

R – Reach

Do you utilize social media consistently and update regularly?
How much traffic does your site get from social media?
Who is your top social media referrer?

E – Events

Do you list the events you’re attending/presenting at on the homepage?
Do you have an events page, and is it sortable by content or date?
Do you participate in any industry events?
Do you host industry conferences?

*These are measured via Google Analytics, when available.

About AtreNet

AtreNet has been crafting corporate websites for Silicon Valley tech companies since 1996. We created the EPIC® score as the definitive ranking of your website versus the competition.

Tushar Atre

About the Author – Tushar Atre

The EPIC Score is a culmination of the 20+ years Tushar has been principal at AtreNet, Silicon Valley’s enterprise web agency. When he’s not pushing his team to bend the limits of quality, speed, and value to ensure the best possible outcomes for clients, you can find Tushar surfing in Santa Cruz. The AtreNet team figured it out early — live where you love, and create the rest from there. You can ask Tushar about his favorite construction projects, food, Wim Hof, and the best ways to get from Los Gatos to Santa Cruz on a mountain bike.