…your corporate website still needs a human touch today.
This week we’re evaluating companies that create sophisticated software platforms that could supplant jobs in the not-so-distant future.
If your corporate website sucks, then every prospect, customer, partner, investor and employee interested in your company thinks you suck!
This week’s sites*
- Skymind – Website | CEO Chris Nicholson | Seed Funding – $10,369,000
- Crowdflower – Website | CEO Robin Bordoli | Through Series D – $58,000,000
- H2O – Website | CEO SriSatish Ambati | Through Series C – $72,600,000
- Clarifai – Website | CEO Matt Zeiler | Through Series B – $40,000,000
*This is a huge category, so we limited it down to four companies with less than 100mil in funding, where a world-class corporate site could make or break their initial foothold in this space.
EPIC Score Results
EPIC Score Results
>85 = Great, 75-85 = Good, 50-75 = Average, <50 = Bad
Crowdflower — 80 Overall (This Week’s Top Performer)
- Highest Flesch Readability Scores (53.5) for messaging this week
- Highest aggregate foundational SEO score this week (86)
- Overall strong preservation of backlinks month over month
- 2nd highest aggregate score for site optimization overall (90)
- Difficult to identify what key problem they solve — Messaging doesn’t target data scientists, or non-technical users
- Latent Semantic Indexing for site content is poor overall, with minimal usage of related synonyms, terminology, etc which lead to lower SEO rankings
- Google PageSpeed scores for mobile (54) tarnish what is otherwise a well-optimized site
- 69% of all pages contain long or duplicate meta descriptions — the other 31% are just missing
Clarifai — 73 Overall (2nd Place)
- Strong keyword utilization and placement, but could use further refinement
- High mobile scores with Google PageSpeed (93)
- Site messaging has high Flesch Reading Ease scores (51.4)
- Messaging outlines a unique key solution, but not the intrinsic problem it solves
- Broken links and 404s across the site
- The site contains duplicate metadata, with 27% of the pages missing meta descriptions
- Site markup is unstructured on some pages and needs cleanup
- Sitemap is present, but crawls were unable to locate a robots.txt file
Skymind — 67 Overall (3rd Place)
- Page load times average less than 2.5 seconds across all browsers and devices tested
- Desktop PageSpeed (71) and mobile (79) scores are passable, but could be easily improved
- Minimal competitor differentiation in top level messaging
- Lack of focused problem + solution explanation or tagline
- Broken links and 404s found during site crawl
- HSTS is not properly set up on the site
- Duplicate and missing meta information
- Not all pages are canonicalised
H2O — 64 Overall (4th Place)
- Page loading time average less than 2.5 seconds across all devices tested
- Solid backlink performance over the last 3 months
- Overly technical messaging — What are you solving and who are you solving it for?
- If your message is that your solution is easy, why is your copy hard to understand?
- Foundational SEO and site “tidyness” is weak overall (57)
- 404 errors for bad URLs (that still show in Google search results!)
- Messaging Flesch Readability scores are very low (38.2)
- Missing alt tags for the most images on site (92%)
Want to know how your site ranks against your competition?
How do we measure your EPIC SCORE?
EPIC SCORE looks at your website vis-a-vis your competition. We pull from over 100 data points to create a scoring system that is highly quantitative. We leave room for qualitative analysis, drawing from our decades of experience.
Outlined below, are representative questions and data points that are included as part of the larger aggregate EPIC SCORE.
E – Engagement
How do visitors interact with your site?*
How many pages do they view?
How far do they scroll?*
How long do visitors stay on your site?
P – Presentation
How easy are the menus and navigation to interact with?
Is the site responsive?
Does the site work on a variety of browsers and devices?
Is the correct markup in place?
I – Infrastructure
Does your site have any errors (404, broken links, etc)?
Is your CMS updated to the most recent security release?
Do you use a CDN to speed up page load times?
Does your site use HTTPS vs HTTP?
C – Content
Is your site easily readable?
What’s the overall word count and how dense is it?
Do you leverage Latent Semantic Indexing?
How prominent are your keywords?
S – SEO
What is the quality of your backlinks?
How many images are missing alt tags?
What are your page and domain authority ranked at?
Do you leverage keywords in your H2 and H3 tags?
C – Conversion
Do you use event/goal tracking?*
Do you measure scroll depth?*
Do you use AdWords and if so, is it configured properly?
Do you utilize Google Tag Manager for scripts and tracking code?
O – Optimization
How long does the site take to load?
Does the site work well on mobile and desktop?
Are your images web-ready and optimized?
How many HTTP requests does your site make?
R – Reach
Do you utilize social media consistently and update regularly?
How much traffic does your site get from social media?
Who is your top social media referrer?
E – Events
Do you list the events you’re attending/presenting at on the homepage?
Do you have an events page, and is it sortable by content or date?
Do you participate in any industry events?
Do you host industry conferences?
*These are measured via Google Analytics, when available.
AtreNet has been crafting corporate websites for Silicon Valley tech companies since 1996. We created the EPIC® score as the definitive ranking of your website versus the competition.