…having a great B2B site shouldn’t be.

Happy Friday!

Welcome to week 2 of our EPIC Scoring coverage for 2018.

Missed out on last week’s scores? Check them out here.

This year, we plan on scoring hundreds of companies by digging into and dissecting their sites. With AtreNet’s 20+ years of experience collaborating with VC-backed enterprise software companies — we know one thing to be true:

If your corporate website sucks, then every prospect, customer, partner, investor and employee interested in your company thinks you suck!

So in honor of CES being this week, we chose 4 companies in the highly-competitive quantum computing software category.

This week’s sites*

*We could have gone with huge names in the quantum computing software space like Google, D-Wave or IBM but we stuck with companies with less than 80mil funding with a unique approach or offering (quantum computing isn’t cheap!)

EPIC Score Results

EPIC Score Results

EPIC0
Rigetti logo
EPIC0
1QBit logo
EPIC0
QxBranch logo
EPIC0
QCWare logo
Engagement
73
80
68
45
Presentation
59
68
76
93
Infrastructure
51
67
38
68
Content
42
51
50
42
SEO
87
68
81
77
Conversion
94
90
89
49
Optimization
92
80
82
62
Reach
54
77
59
0
Events
57
55
28
55

LEGEND
>85 = Great, 75-85 = Good, 50-75 = Average, <50 = Bad

Detailed Analysis

Rigetti — 85 Overall (This Week’s Top Performer)

Strengths:

  • Overall strong preservation of backlinks month over month
  • Page load speeds in Chrome and Firefox are very fast (< 2.5 seconds), which helps keep bounce rate down
  • Google PageSpeed scores for desktop (92) and mobile (82) scores are solid, which boosts page ranking
  • Strongest foundational SEO practices of all 4 sites this week (we’ll touch on keyword strategy in a moment)

Weaknesses:

  • Implementation of an event calendar for industry events, tradeshows, webinars — Rigetti participates in plenty of events, but gains absolutely no SEO ranking benefit from doing so
  • Keyword variety and usage outside of the obvious (ie: “quantum computing”) is quite weak, which ties into…
  • Latent Symantic Indexing for site content is poor overall, with minimal usage of related synonyms, terminology, etc — leading to a lower SEO rank
  • Unable to locate a sitemap during crawls — making it harder for Googlebots (and others) to find, crawl and index the site

1QBit — 72 Overall (2nd Place)

Strengths:

  • No page errors or broken links
  • Strong responsive design — no display issues across a variety of mobile devices tested
  • Site messaging overall has high readability scores

Weaknesses:

  • Implementation of an event calendar for industry events, tradeshows, webinars — This should be a separate page, that’s filterable by region, etc and not simply “rolled into the blog”
  • Nearly 2/3rds of the site’s pages are missing meta descriptions based on our most recent SEO crawl, causing bots to crawl the site hoping the first 2 sentences indicate what’s on the page
  • Missing alt tags for most images across the site, which make it difficult for the visually impaired to view it
  • CMS is out of date with last security release, which could potentially lead to getting hacked or site defacement if not addressed

QxBranch — 69 Overall (3rd Place)

Strengths:

  • Page loading time are typically less than 1.5 seconds across all devices, which is great for keeping bounce rate down
  • Desktop PageSpeed scores are quite good (82), which help bump up site and page ranking

Weaknesses:

  • Robots.txt is configured to block a lot of SEO bots from crawling site, making it hard to be indexed, found or viewed by anyone
  • Mobile PageSpeed scores are pretty rough (55), with the responsive breakpoints, font sizing and tap targets likely needing bit of a rethink, especially on smaller mobile devices
  • The site is still HTTP and not HTTPS…
  • Foundational SEO in terms of basic structured content markup is lacking, and the site is less than 10 pages
  • Blog post meta descriptions could use a revisit and focus more strongly on the content being presented

QCWare — 62 Overall (4th Place)

Strengths:

  • Overall strong preservation of backlinks month over month
  • Very high readability scores across the site, but keyword variety could use some love

Weaknesses:

  • Weakest Google PageSpeed scores (38 Mobile, 26 Desktop) this week — which not only can make bounce rate worse, but Google will rank it lower
  • Latent Symantic Indexing for site content is poor overall, with minimal usage of related synonyms, terminology, etc — leading to a lower SEO rank
  • Mobile site menus are difficult to read on older mobile devices due to transparency issues with displayed content
  • No Google Analytics or tracking scripts on the site to measure traffic??
  • Initial site load is quite heavy at 5.28mb, meaning it can take up to 15 seconds to load the site if you’re on 3G

Want to know how your site ranks against your competition?

Get your EPIC SCORE

How do we measure your EPIC SCORE?

EPIC SCORE looks at your website vis-a-vis your competition. We pull from over 100 data points to create a scoring system that is highly quantitative. We leave room for qualitative analysis, drawing from our decades of experience.

Outlined below, are representative questions and data points that are included as part of the larger aggregate EPIC SCORE.

E – Engagement

How do visitors interact with your site?*
How many pages do they view?
How far do they scroll?*
How long do visitors stay on your site?

P – Presentation

How easy are the menus and navigation to interact with?
Is the site responsive?
Does the site work on a variety of browsers and devices?
Is the correct markup in place?

I – Infrastructure

Does your site have any errors (404, broken links, etc)?
Is your CMS updated to the most recent security release?
Do you use a CDN to speed up page load times?
Does your site use HTTPS vs HTTP?

C – Content

Is your site easily readable?
What’s the overall word count and how dense is it?
Do you leverage Latent Semantic Indexing?
How prominent are your keywords?

S – SEO

What is the quality of your backlinks?
How many images are missing alt tags?
What are your page and domain authority ranked at?
Do you leverage keywords in your H2 and H3 tags?

C – Conversion

Do you use event/goal tracking?*
Do you measure scroll depth?*
Do you use AdWords and if so, is it configured properly?
Do you utilize Google Tag Manager for scripts and tracking code?

O – Optimization

How long does the site take to load?
Does the site work well on mobile and desktop?
Are your images web-ready and optimized?
How many HTTP requests does your site make?

R – Reach

Do you utilize social media consistently and update regularly?
How much traffic does your site get from social media?
Who is your top social media referrer?

E – Events

Do you list the events you’re attending/presenting at on the homepage?
Do you have an events page, and is it sortable by content or date?
Do you participate in any industry events?
Do you host industry conferences?

*These are measured via Google Analytics, when available.

About AtreNet

AtreNet has been crafting corporate websites for Silicon Valley tech companies since 1996. We created the EPIC® score as the definitive ranking of your website versus the competition.

Tushar Atre

About the Author – Tushar Atre

The EPIC Score is a culmination of the 20+ years Tushar has been principal at AtreNet, Silicon Valley’s enterprise web agency. When he’s not pushing his team to bend the limits of quality, speed, and value to ensure the best possible outcomes for clients, you can find Tushar surfing in Santa Cruz. The AtreNet team figured it out early — live where you love, and create the rest from there. You can ask Tushar about his favorite construction projects, food, Wim Hof, and the best ways to get from Los Gatos to Santa Cruz on a mountain bike.