ATRENET RAPID RELAUNCH
AtreNet’s Rapid Relaunch program is a proven approach for revitalizing your website in only 12 weeks. We’ve refined this customer-centric methodology over 24+ years of mission-critical projects for B2B technology companies.
Twelve weeks sounds long until you look at where it goes. Most of it is agreement: getting sales, product, legal, and the CEO to settle on what the site should say
The first four weeks are backstory, goals, competitive context, positioning, and architecture. That’s the part AI can’t compress. A weekend build skips it entirely.
Building is the fast part.
Here’s what our 12 weeks together looks like.
WEEK
1
KICK-OFF MEETING
HOW WE GOT HERE
You give us the scoop: Your backstory, goals, requirements, brand vision, audience, and competitive space.
WHERE WE GO FROM HERE
We detail the plan: process, timeline, major milestones, and next steps. Let’s go!
WEEK
2-3
INFORMATION ARCHITECTURE:
BUILDING A FOUNDATION
This phase is all about rapid prototyping. We work
with you to architect your new site through visual site
maps and high fidelity wire frames.
Wire frames are a crucial bridge
between strategy and design.
WEEK
4
IT’S TIME FOR DESIGN CONCEPTS!
We present multiple homepage
concepts. You pick a winner.
WEEKS
5-8
COMPLETE DESIGN SET
We create a gorgeous set of purpose-built designs for
key pages, components, and user experiences.
It’s your entire site. Visualized.
WEEKS
8-11
BRINGING IT TO LIFE
Our development team transforms the approved
strategy and designs into a world-class website.
Implement / Test / Review / Approve
Our weapon of choice? The EPIC CMS. A WordPress-powered platform
developed specifically for the needs of our clients.
EPIC is performant, easy-to-use, and flexible.
WEEK
12
LAUNCH
The time is here. We’ll work closely with your
team to ensure a smooth, stress-free roll out.
